Friday, March 20, 2009
I saw a commercial for a refrigerator that made me think about generalizations about women. The refrigerator in particular is the "Kenmore Elite". The commercial starts out without any references to a refridgerator. A teenage girl yells something like "Mom, where's my new shirt?!" A boy then yells, asking his mom where something is also. Finally, a man yells to his wife asking where something is located. The next thing that is shown is a big shiny refrigerator and the narrator says something close to "Finally a place where everything fits perfectly." This made me think about why the whole family was calling to their mom rather than the dad or anyone else. I think this is because women are stereotypically viewed a lot as keeping order in the house and keeping everything organized. The husband and kids keep losing things but the mom keeps track of the lost items. This can be viewed negatively but positively also. I think that a woman could be proud that this commercial might imply that women might have better memory then men.
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